Match Group invests $100M in Sniffies, a cruising app for gay men | TechCrunch

Event Overview

Match Group invests $100 million in Sniffies, a cruising app for gay men

Updated 4 days ago
TechCrunch
Wired
2 articles2 sources
Summary

The app is Match Group's newest attempt to get mobile users excited about online romance again. This cluster currently includes 2 articles from 2 sources.

What This Means

This cluster currently includes 2 articles from 2 sources. Sources in this event include TechCrunch, Wired.

Original Reporting (2)
Match Group invests $100M in Sniffies, a cruising app for gay men | TechCrunch
TechCrunch
TechCrunch
Lean Left
4/28/2026

Match Group invests $100 million in Sniffies, a cruising app for gay men

Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you.

Sniffies’ Users Worry About a ‘Straightification’ of the Gay Hookup App
Wired
Wired
Lean Left
4/28/2026

Sniffies’ Users Worry About a ‘Straightification’ of the Gay Hookup App

Of all the gay hookup apps Brennan Zubrick uses, Sniffies , a cruising app for men interested in discreet sex-positive casual encounters with other men, is by far his favorite. Some of the most popular kinks among members on the platform include edging, cum play, and BDSM . “I overwhelmingly prefer the experience I.