Hundreds of people wait in a queue snaking back from the shop entrance on a pedestrianised street. Glass fronted stores line the road on both sides.

Event overview

Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch

Updated 2 hours ago
BBC News
New York Post
2 articles2 sources
Summary

Hundreds of people have been queueing outside branches across the UK to get the £335 item. This cluster currently includes 2 articles from 2 sources.

What this means

This cluster currently includes 2 articles from 2 sources. Sources in this event include New York Post, BBC News.

Original reporting (2)
Hundreds of people wait in a queue snaking back from the shop entrance on a pedestrianised street. Glass fronted stores line the road on both sides.
BBC News
BBC News
Leaning left
5/16/2026

Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch

Swatch have closed their stores in cities across the UK after hundreds of people queued outside branches eager to buy a new limited watch. The Swiss firm said it would not open its branches in the capital "in light of safety considerations for both our customers and our staff". Stores in Birmingham, Cardiff, Glasgow.

Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to close
New York Post
New York Post
Leaning right
5/16/2026

Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to close

Chaos erupted outside NYC Swatch stores as cut-throat resellers and watch enthusiasts impatiently waited for a new release – causing the SoHo location to abruptly close amid the disastrous launch. Hundreds of shoppers were seen swarming the stores in SoHo and Times Square Saturday morning, rounding out about a week of.